Fall 2027 · Winter 2028
Immersive Business: AI, VR, and the Future of Work
Walk into your next interview with a project you built. In MGT 346 you create an app, prototype, or technology solution to a real business problem connected to your own interests — then explain the problem, your testing, and what you learned.
3 credits
Business elective in Seidman
0 exams
No quizzes, midterm, or final
1 real project
Something you can show employers
Free tools
Meta Quest 3 + Business ChatGPT
What you'll do
- Build apps with AI — turn an idea into a working app or prototype ("vibe coding"). No coding experience required.
- Use ChatGPT more effectively — with a Business-class account provided.
- Work together in VR — explore shared virtual spaces for business collaboration.
Support seven days a week
Extensive guidance from the professor, help from a teaching assistant, and collaboration with classmates.